It was choosing people for the team who not only were creative — and knew their social media shit — but were really kind of fanatical about fact checking and accuracy. It was getting people that understood there had to be serious fear of God before posting anything. It got to be exhausting, but I’m really proud we avoided a really embarrassing “Amercia” situation.
—

31-year-old Laura Olin, a social media strategist for the Obama campaign’s Twitter handle.

On election night, Olin Tweeted the famous “Four more years” photo of the president with his wife. The post has earned “816,000 retweets, the most likes ever on Facebook; thousands of reblogs on Tumblr.”

Link to Source
19 Nov 2012
election: The lesson: Obama won the internet because his head of Digital was “brave enough to just let people who know their shit do what they do.”  storyboard: Meet the Mind Behind Barack Obama’s Online Persona You’ve most definitely seen it by now. Michelle Obama, wearing a red-and-white checkered dress, stands with her back to the camera. Her arms are wrapped around her husband, the hints of a smile lingering on the edges of his lips. “Four more years,” reads the text, which was posted on the Obama campaign’s social media accounts around 11:15pm on election night‚ just as it became clear the president had won a second term.  The photo, taken by campaign photographer Scout Tufankjian just a few days into the job, pretty much won the internet: 816,000 retweets, the most likes ever on Facebook; thousands of reblogs on Tumblr. And yet it wasn’t chosen by the president’s press secretary, or even a senior-level operative, but by 31-year-old Laura Olin, a social media strategist who’d been up since 4am. For the first time since the campaign ended, she talked to Tumblr, in partnership with The Daily Beast, about what it’s like being the voice of the President — where millions of people, and a ravenous press, await your every grammatical error. Read More

election:

The lesson: Obama won the internet because his head of Digital was “brave enough to just let people who know their shit do what they do.” 

storyboard:

Meet the Mind Behind Barack Obama’s Online Persona

You’ve most definitely seen it by now. Michelle Obama, wearing a red-and-white checkered dress, stands with her back to the camera. Her arms are wrapped around her husband, the hints of a smile lingering on the edges of his lips. “Four more years,” reads the text, which was posted on the Obama campaign’s social media accounts around 11:15pm on election night‚ just as it became clear the president had won a second term. 

The photo, taken by campaign photographer Scout Tufankjian just a few days into the job, pretty much won the internet: 816,000 retweets, the most likes ever on Facebook; thousands of reblogs on Tumblr. And yet it wasn’t chosen by the president’s press secretary, or even a senior-level operative, but by 31-year-old Laura Olin, a social media strategist who’d been up since 4am. For the first time since the campaign ended, she talked to Tumblr, in partnership with The Daily Beast, about what it’s like being the voice of the President — where millions of people, and a ravenous press, await your every grammatical error.

Read More

Link to Source
2,815 notes
19 Nov 2012
cartoonpolitics: Speaking at the international human rights center, former president Jimmy Carter  said: “we have one of the worst election processes in the world right in the United States of America, and it’s almost entirely because of the excessive influx of money.” .. cost of 2012 election likely to top £6 *Billion*. 

cartoonpolitics:

Speaking at the international human rights center, former president Jimmy Carter  said: “we have one of the worst election processes in the world right in the United States of America, and it’s almost entirely because of the excessive influx of money.” .. cost of 2012 election likely to top £6 *Billion*. 

Link to Source
32 notes
13 Nov 2012
7 Nov 2012
2012swingstates: Eight-year-old Draak Clausing, attending a Republican election-watch party in Arizona, holds his head in despair as election results continue to stream in indicating an Obama re-election. (Photo by Aaron Lavinsky for the Arizona State Press)

2012swingstates:

Eight-year-old Draak Clausing, attending a Republican election-watch party in Arizona, holds his head in despair as election results continue to stream in indicating an Obama re-election. (Photo by Aaron Lavinsky for the Arizona State Press)

Link to Source
6 notes
7 Nov 2012
7 Nov 2012
7 Nov 2012
6 Nov 2012
6 Nov 2012
6 Nov 2012